Monday, 6 April 2009

Analysis of the Colour Forecasting for 2010

Although Dolce and Gabbana come from different parts of Italy, they both claim their principal influence is the Mediterranean. Dolce would go to church with his mother at the weekend. I think that can partly account for the frequent application of white in their collection. Since Westerners often view white as a symbol of angels, peace and purity, applying white colour on the Lady's collection can give a good impression.

On the other hand, the traditional spirit of Dolce and Gabbana is to give a sexy image of female. Therefore, black colour which is viewed as a symbol of sexuality, mystery and devil is widely applied on their collection. Also, the red colour which represents passion, hot znd love is frequently used in their collection.

The mission statement of Dolce and Gabbana is to perfectly show the female physique, therefore, the use of colours is consistent with their aim. As a result, evey colour which can match the sexy image or the positive side of female figure is used.

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